About Us

A Brand Born from a Mama's heart (Mama for Bhanja)

Lil Toe wasn’t born in a boardroom. It was born in a living room, inspired by the powerful love between a Mama and his Bhanja (nephew).

Watching my sister navigate the beautiful, chaotic world of new motherhood, I saw it all – the boundless joy and the moments of pure exhaustion. I wanted to do more than just help; I wanted to find a way to make her life truly easier, especially when caring for my little nephew.

I understand how tough it is to juggle work and care for a little one, especially on those fussy days of teething or tummy aches. I know what that feels like. So, I went on a mission: to find and gather the most practical, problem-solving, and genuinely helpful products that could bring a little ease back into her day.

That collection, curated with love for my sister and inspired by my nephew, became the heart of Lil Toe.

This brand is my promise to all parents, especially moms. It's a handpicked collection of the very best items for daily life, designed to reduce your stress and give you more precious moments to enjoy every tiny step of the journey.

With love,

Kushagra Bafna Founder & Chief Mama, Lil Toe